The Chinese generation born in the 1990s will gradually become the major motorcycle consumption group as they come of age. The novel phrase 'personalised and custom made' when related to motorcycles has become increasingly popular in China, and has gradually become the key guiding ideology for most Chinese motorcycle manufacturers when considering the imminent transition period in which a motorcycle’s main job will change from ‘labour to leisure.’ This is a Chinese trend which will invariably have a knock-on affect for the export market.

Seeking uniqueness and freedom from vulgarity. Seeking uniqueness from ordinary things is a quality deeply engraved in Chinese people's hearts. Most of the time, we just need an opportunity to recall this quality; we can easily notice that when the motorcycle entered China as an imported product, it was given a mark of 'personality' through Mr. Zhou Hongsun in the way that today’s motorcycle riding generation in China want to install their own personalities on their motorcycles.”

Motorcycle racing emerged in China in 1990s, and with it people got to experience the thrill of riding and watching racing bikes. Harley Davidson entered China at the end of 1990s, and riding one was a huge status symbol and despite the growing disposable wealth of the middle-classes, it still is. As the influence has grown with the expansion of motorcycle fan groups; motorcycle obsession has become a mainstream ideology for the younger generation. Motorcycles have become their shared dream.

A visit to the many motorcycle workshops surrounding the Zhuhai International Racing Circuit serves as a prediction of things to come. Zhuhai has become the centre of motorcycle custom development since an influx of international designers appeared in 2008, a year in which the Shanghai Circuit staged the MotoGP. The affect of the cultural and technical exchanges between the visiting motorcycle designers and Chinese designers cannot be understated. American motorcycle designer Chris Holbrook details the phenomenon.